Honey Maid – LOVE
Honey Maid stirred controversy a series of commercials that challenged traditional notions of what constituted a family.
“This Is Wholesome” features a variety of families, including interracial couples and their mixed-race children, as well as a same-sex couple and their children. These spots generated a strong anti-gay backlash. The company decided to turn this backlash into something beautiful.
The video has over 3 million views on YouTube and was featured on almost every major media outlet – including Good Morning America, Upworthy, USA Today, Time, The New Yorker, Creativity, Adweek, and BuzzFeed.
Here is a link to The New Yorker story about the campaign: Honey Maid And The Business Of Love
Agency – Droga5
Director – Alex Cullen
Assistant Director – Adam Barton
Director of Photography – Shawn Peters
Assistant Camera – Yves Francois
Time-Lapse Photographer – Michael Donaghey
Gaffer – Dave Householder
Key Grip – Eric Nelson
g&e supplied by Points Of Light Lighting & Film
Production Assistant – DJ Leeds